Using the 80/20 Rule for Google Adwords

Since this is one of the services we provide, I feel it is important to try and understand what goes into running these campaigns and how you have to constantly be checking on them to make sure you are up-to-date on the latest changes and your ad is showing up properly.  This is another great article by Rocco Baldassarre titled 5 Ways to Use the 80/20 Rule.